SEO Copywriting - Tips to Help You Write Better

By Mae Rogers


The most widely used marketing tool, SEO Copywriting, is a term most people aren't familiar with. SEO copywriting is used by online businesses as well as individuals globally as a way to create content designed for both search engines and human readers alike. This is an art of writing a highly convincing and creative copy for a site that serves many different purposes. First off, you must understand the main element of SEO copywriting involves using specific keywords in order to help you rank higher in search engines in your niche. You can get these keywords from many places; from content relating to the website's name you're writing the copy for to content you think people may be searching for. The formula for SEO copywriting success involves using the right keywords in all the right places. If you want the simple formula for success with SEO copywriting, it's using all the right keywords in all the right places. Only by getting better at this will you be able to rank even higher by Google and the other search engines.

SEO copywriting requires you to focus on headings as one of the most important factors. Remember that people want clarity when they are looking for information online and if they can't find it they will move on to the next site. We, as humans love reading headings, as they give us a fair idea of what we are reading without having to go through the whole content. Important search engines like Google know this and therefore consider headings a vital element in their algorithm to deduce what the webpage is about. However, it is important that all the keywords you use are in context. Headings need to form an integral part of your content and thus be in context as well. In this case the reader must always come first, just like the customer comes first for every business. You must not overlook your readership when you are crafting web content.

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Make required text bold - why? By bolding words you attract people's attention to them as they stand out of the rest of the text. Google understands this fact and they know how people will view bolded words. Since words that are bold are important to every human reader, Google uses it as of one of the SEO elements. The content that you write ultimately has to impress your target audience and as well as give the search engines what they need to rank the pages higher.

Captions are often used to describe images on a webpage, and don't really catch the reader's eye. Do keep in mind, though, that Google does understand images and know how they are utilized. So it's critical that you employ captions and make sure they start with your targeted terms to aid Google in understanding your desired result.

Overall, to get the most out of your website, you should aim for writing content in the most creative way, without ignoring the search engines, and you'll be rewarded with more traffic.

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